Gold's Gym Australia

Expanding Online Reach Across All Clubs with a Comprehensive Digital Strategy

‍This case study outlines how we assisted Gold’s Gym Australia in enhancing the digital marketing efforts of all 8 clubs across the country, strengthening their organic social media presence and driving significant improvements in Google Ads performance.

‍

Understanding the Challenges:

Our journey began with a deep analysis of Gold’s Gym Australia’s existing digital marketing efforts across the 8 clubs. While each gym had strong individual identities, there was a need for a unified strategy that would elevate their online presence and maximise their reach both organically and through paid campaigns.

The audit revealed key opportunities:

• Inconsistent organic content strategies across the clubs, with each location posting content without a clear, cohesive approach.
• Underutilised Google Ads campaigns with high costs and low conversion rates.

‍

Building a Winning Strategy:

We developed a holistic strategy to help all 8 Gold’s Gym locations strengthen their online visibility, reach, and engagement:

• Social Media Management & Content Creation: We implemented a unified and personalised content calendar for all locations, ensuring that posts reflected the Gold’s Gym brand while highlighting each club’s unique offerings. This included a mix of member success stories, gym events, fitness tips, gym relatables and user-generated content to foster community engagement.
• Community Building: To drive organic growth, we focused on building stronger relationships with local audiences by encouraging interaction, sharing member achievements, and launching location-specific social campaigns.
• Influencer Collaborations: We identified and partnered with local influencers to expand brand reach and promote Gold’s Gym in a relatable, authentic way. This created a greater connection with potential members in each region.
• Google Ads Optimisation: We refined and optimised Google Ads campaigns for each club, targeting the right local audience with tailored messaging. This helped lower costs while driving more relevant traffic to the website, increasing lead generation and memberships.‍
• Franchisee Support & Club Launch Strategy: Assisting in the launch and ongoing marketing efforts for new and existing locations, we provided support to ensure each club had the necessary digital resources to attract new members.

‍

‍

The Results:

The results were clear and measurable, with Gold’s Gym Australia seeing impressive improvements across their digital channels:

• 88% Increase in Conversions: When comparing the last 30 days to the same period last year, we saw a dramatic 88% increase in conversions, reflecting the improved targeting and optimized ad campaigns across all clubs.
• 27% Decrease in Cost Per Conversion: Our efforts led to a 27% decrease in cost per conversion, making each club’s Google Ads campaigns more cost-effective and helping drive higher ROI.
• 279% Increase in Clicks: Clicks on Gold’s Gym Australia’s Google Ads soared by 279%, significantly increasing traffic to the website and driving more awareness for each location.
• 44% Increase in Meta Reach & 91.9% Boost in Content Engagement (Organically): Through weekly communications and tailored guidance, we helped one of the clubs improve their organic content strategy, resulting in a 44% increase in Meta reach. Additionally, content engagement interactions surged by 91.9%, all achieved without running any Meta ads—solely through high-quality organic content.

‍